About Us
Founded in 2023, the Odds Now Group are bringing fresh energy and innovation to the sports and betting content space.
Made up of an array of thriving, sport-specific YouTube channels complemented by our central betting hub of OddsNow.com, our aim is to bring fans and punters closer to their biggest passions than ever before.
We pride ourselves on lofty ambitions and a desire to become one of the most recognised brands in what is a crowded but ever-changing and advancing industry.
Though we are still in our development phase, the future is bright and we think you're going to be seeing a lot more of us in the near future.
Read on to find out a little bit more about the people behind Odds Now.
Our Team
Matt has now been operating in the sports content and betting space for the best part of a decade, including extended stints with industry giants Betfred and LiveScore.
A qualified journalist, he began his career reporting on his beloved Carlisle United FC as a teenager and still follows the Blues avidly to this day, as much as life allows.
One of the keenest punters around, Matt is never shy of an opinion and builds the bulk of his betting portfolio around antepost football markets and PDC darts events.
Brad has been working in the sports media sphere for almost three years now and is an ardent supporter of Liverpool FC, as well as a huge lover of boxing.
Having recently graduated with a Sports Journalism MA from Liverpool John Moores University, Brad has conducted interviews with several stars of the fight game including Eddie Hearn, George Groves and Derek Chisora.
When he’s not writing about sports, he’s usually watching back old tape of his favourite fighters Terence Crawford, Naoya Inoue and Marvin Hagler.
SD Racing Services
One half of our popular Races Now double act, SD (right) is one of the British horse racing game's most unique and entertaining characters.
Appearing on the Races Now YouTube channel every Thursday alongside Adam 'Smido' Smith to give insight and opinion on the upcoming weekend's action, his sensational tipping record speaks for itself.
In October 2024, OddsNow.com managed to persuade the man, the myth and the legend to commit to a weekly racing column for your viewing pleasure, along with a free daily racing tip on our YouTube and TikTok platforms
Gab Sutton
Gab Sutton is an acclaimed EFL pundit whose award-winning contributions have graced esteemed platforms such as The Sack Race, BetVictor, and The Football Lab in years gone by.
In September 2024, OddsNow.com swooped for Gab's services to give our readers unprecedented insight into the EFL on a weekly basis — and hopefully identify a few value bets along the way.
Gab is also a broadcast regular, hosting the EFL Debate show on Twitter and serving as a pundit on BBC Squad Goals, so it was a no-brainer to also sign him up for a YouTube show.
You can catch the EFL Betting Show with Gab and Matt Hill every Friday on the Odds Now YouTube channel.